3.) What have you learnt from your audience feedback?

The target audience that I used for my audience feedback was 17-18 year olds. This age group are the people are physically approached to gather my audience feedback.  I chose this age group because they are the same sort of age as me and I chose to make the video for the enjoyment of people my age from the “Indie” social group.  I also uploaded my video to YouTube so that anyone could access it if they wanted to. The use of YouTube is a good way to gather audience feedback as you will get the opinions of people who want to watch it, they are also more likely to be honest as they do not know you or care about your feelings as much as your friend.

I gathered a few people round to watch my music video on my laptop.  I gave them a small list of questions to answer about my video.

- Does the video fit into the Indie/Acoustic genre?

- Does the video complement the music?

- Is there a good balance between performance and story?

- Is the character dressed appropriately for the music/video?

- Any other comments?

The general consensus was that my video was appropriate to the genre and kept the audience interested.  Everyone thought that my video worked very well with the music and was very professional.  The audience said that the video could probably have a bit more variation in story line.

I uploaded my music video to Youtube to get more audience feedback from members of the public.  Youtube also has it's own 5 star rating system and an opportunity for people to comment on videos.

Here is a screen grab from Youtube.

I have had almost 40 views since I uploaded the video, two 5 Star ratings and two comments on my video, both of which are positive.  This shows that my video has been a success with members of the Youtube community and that it follows the conventions of a regular music video.

After creating my Digipak and Magazine Advert for my product, I showed these to the same people who saw my video.  I did not create questions for these ancillary tasks, I just asked for comments.  My ancillary products were greeted with such comments as “This looks very professional”,  “I could imagine this being in NME”.  Overall my main product and it’s ancillary tasks have been a success.