My main product is a music video for a singer songwriter. My two ancillary texts are the DVD/CD Digipak and the Magazine advert. The DVD/CD Digipak is for a young solo artist called Charles Dean. The product is his latest EP which contains a bonus DVD. The magazine advert is promoting the EP, it does this by using the same artwork as the Digipak. It also gives information about where the EP is available.
I decided to make the Digipak because it makes the whole project feel a lot more realistic and it gives the Music Video a physical package. I chose to do the Magazine advert as I have experience in magazine production seeing as for my AS coursework I made the front page, a contents page, and a double page interview spread for a music magazine. I read a lot of music magazines and see adverts for new music all the time, whereas I rarely visit band’s websites.
I looked at Digipaks for:
Brand New - The Devil and God are Raging Inside Me
Hope of The States - The Lost Riots
The Arcade Fire - Funeral
These three Digipaks all follow the same sort of style. They’re all folded card with two different sections for a CD and an inlay. The cover for ‘The Devil and God are Raging Inside Me’ is a really striking image which I really liked the idea of replicating. The inside of ‘The Devil and God Are Raging Inside Me’ is also quite striking which is a look I was going for.
I looked at magazines to find adverts for new CDs by bands. I looked at the Foo Fighters advert for Echos, Scilence, Patience and Grace which used artwork from the album art and used the same fonts as that on the album cover.
When it came to my ancillary tasks I wanted to form an image. With the Digipak I wanted to create a visual version of the CD. I wanted to carry on the theme that I had created with the Digipak. This would give the product and it’s ancillary tasks a sense of convergence, which would help sell the product.
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